Most people, when they develop a website for their company, decide to put up the typical mainstream jargon, like company history and staff profiles.  In most cases, this type of information isn’t particularly interesting and, if the truth be told, not one potential customer will probably ever read it - that’s right folks, not a one!

Now, have you ever thought about trying to smash your product with a wrecking ball, and then putting the footage up on your website - surely that would get people hooked? Actually, that’s the approach Smart cars adopted, with a refreshing new website devoted to dispelling some of the myths about the humble little car, all the while engaging consumers with humorous questions and riveting video.

Now don’t get us wrong, senseless acts and slapstick humour, while mildly amusing, is not the reason this website is so great. The success of this site lies in the fact that they decided to give you information that was interesting and relevant to you, and packaged it up in an amusing and humorous way. This is so much better than trying to force feed potential customers with your (boring) company history, which probably has absolutely no bearing on why they should buy a product.

You can judge for yourself by visiting the website here